B2B Content Marketing in 2026: The Strategy That Earns AI Citations, Rankings, and Pipeline
The B2B content marketing strategy I use to earn AI citations, rankings, and pipeline for clients when publishing volume no longer wins. Read the playbook.
Content Marketing ROI: The 7 Metrics That Prove Content Drives Pipeline (Not Just Traffic)
How I measure content marketing ROI for B2B clients: the 7 content marketing metrics that prove pipeline influence, and what to stop reporting.
12 B2B Content Marketing Examples That Actually Generated Pipeline (And Why They Worked)
12 B2B content marketing examples that actually generated pipeline and AI citations, with the mechanism behind each one so you can build your own.
The B2B Content Audit: How to Find the Content Costing You AI Visibility (Checklist)
The content marketing audit checklist I run before publishing anything new: Search Console filters, keep/merge/cut rules, and the pages draining AI visibility.
SEO and Content Marketing Are One Discipline Now: How Query Fan-Out Changes What You Publish
Query fan-out changed what gets cited. Here is the SEO content marketing strategy I use to publish for AI sub-questions, with the data from our own posts.
B2B Marketing Strategy: The Complete Guide to Building a Plan That Drives Revenue in 2026
The complete guide to B2B marketing strategy in 2026: how I build, budget, and implement plans that drive revenue for mid-market companies as a fractional CMO.
The 5 Marketing Frameworks Fractional CMOs Actually Use (And When Each One Fails)
The 5 marketing frameworks I actually use as a fractional CMO, when each fits a mid-market B2B company, and the moment each one fails. With a selection table.
How to Write a B2B Marketing Plan in 2026: Step-by-Step From a Fractional CMO
How to write a marketing plan for a B2B company in 2026, step by step from a fractional CMO: the inputs to gather, the decisions to make, and the order.
AI Marketing Strategy for B2B: How a Fractional CMO Builds One Without Blowing Up the Team
How a fractional CMO builds an AI marketing strategy: where AI changes the strategy itself, where it only speeds production, and what to do first.
What a B2B Marketing Plan Should Include: The 9 Components (With Template)
The 9 marketing plan components every B2B plan needs, in the order I build them, plus the one-page marketing strategy template I use with leadership teams.