SEO vs PPC: Which Delivers Better ROI for B2B?
SEO vs PPC for B2B: how the two channels compare on cost, speed, and ROI, and how to decide where to invest your budget for the strongest returns.
PPC Management Services: The B2B Guide to Pay-Per-Click
PPC management services explained for B2B: what pay-per-click covers, how to run high-ROI campaigns, and how to choose the right PPC agency partner.
B2B PPC: How to Turn Paid Search Into Qualified Pipeline
B2B PPC strategy: how to turn paid search into qualified pipeline with intent targeting, lead quality controls, and measurement tied to real revenue.
How Much Does PPC Management Cost? A B2B Budgeting Guide
How much does PPC management cost for B2B? A clear look at pricing models, typical budgets, and how to set a paid search budget that protects your ROI.
The PPC Audit: How to Find and Fix Wasted Ad Spend
A PPC audit checklist to find and fix wasted ad spend: the account structure, keyword, and conversion checks our team runs to recover budget fast.
What Makes a Great Digital Marketing Agency
The relationship you have with a digital marketing agency is important. You will be trusting them with your advertising and marketing dollars. You need to be certain the money you spend will accomplish the goals you have. If you are considering a marketing agency in Phoenix, you want to work with the best. So, what…
Inbound & Outbound Marketing Trends for 2019
When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing and ABM (Account Based Marketing)….
Are You Aware of These Google Analytics Changes?
As Google integrates machine learning and AI into each of its products, they aim to deliver better data that informs your marketing across multiple channels. Google’s recent enhancements and updates to its analytics platform will give marketers deeper insight into their marketing campaigns. These enhancements will give you a better understanding of individual customers and…
How 3 Exponential Technologies Will Impact Your Marketing in 2018
Until the last few decades, the most advanced calculating mechanism in the world was the human brain. However, we have created technologies that could quite possibly make the human brain by itself obsolete. MIT Press defines the technological singularity as “the idea that…ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological…
Blockchain, AI, and Advertising: What’s Coming
Blockchain finally hit the advertising industry in 2017 when companies like Microsoft and IBM bet big on the transformative technology. As this technology revitalizes new markets for established players like Walmart and Oracle, other advertisers are taking notice. In 2017, blockchain moved from the technology sphere to advertising as companies developed ways to verify and…