KEO Marketing

Be Found When Your Prospects are Looking

What is Inbound Marketing?

Inbound marketing is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it. The result is the development of brand recognition, credibility and preference due to connecting with the prospects during their research.

How is inbound marketing different than outbound marketing?

Inbound marketing differs from outbound marketing in that it provides information rather than placing advertisements and direct mail. With inbound marketing the company produces and distributes useful and valuable content (blog posts, articles, email newsletters, etc.) and couples this with strategic search engine optimizationsocial media and mobile marketing.  Companies that use inbound marketing report a higher number of qualified leads, higher conversion rates and increased revenue.

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What Are The Benefits of Having an Effective Inbound Marketing Strategy?

  • More highly qualified prospects connecting through your website
  • Improvement in search engine rankings
  • Increased referral traffic
  • Expanded brand visibility through content distribution and sharing
  • More qualified sales leads
  • Increased sales and revenue
  • Lower cost per lead compared to outbound marketing

Request a Complimentary Marketing Audit