Blogging provides businesses an outlet for news, product updates, trends, thought leadership, service announcements, customer interaction and so much more. Adding corporate blogging to your inbound marketing, search engine optimization and social media strategy can help your organization connect with a community of interested users who often convert into buyers.
Search engines like Google and Bing love new, fresh, relevant content. One of the easiest ways to consistently publish this keyword-friendly content is with corporate blogging.
Consider these statistics from a recent Hubspot survey:
Corporate blogging is a great way to provide company updates, perspectives on trends, news and relevant information to prospects and customers. KEO Marketing’s corporate blogging services can help you create, maintain, and syndicate blog articles that feature well-researched topics that will help communicate your message and share your company’s thought leadership.