Advertising, or outbound marketing, used to be all the rage. Now, the game has changed, and businesses are focusing on content marketing instead. To succeed in today’s environment, you need an inbound marketing strategy in place and to create valuable content that will appeal to your audience.
A content marketing strategy, or an inbound marketing strategy, is a plan you have in place for the creation and promotion of content, which is comprised of writings, videos, photos, slideshows, infographics, and more. Depending upon your B2B goals, your content marketing strategy may include:
KEO Marketing, an award-winning digital marketing agency, will guide you in constructing an inbound marketing strategy that is relevant to your business and will attract your target demographic. Through the creation and promotion of content, you will:
I have worked with several marketing teams. KEO Marketing is by far the most reliable and talented team I have experienced. I never have to wonder if they are watching my results or thinking about what the next step should be…..they always are. KEO Marketing looks at the big picture as well as the “current” picture every single day and then they brainstorm how they will go about improving results. I highly recommend KEO Marketing for anyone looking at hiring a marketing company.
- Jim Weisman, Owner, Republic West Remodeling, Inc.