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Marketer’s Guides

Let KEO Marketing be your resource for up-to-date information about best practices for SEO, mobile, local and social following the latest algorithm updates. Download our complimentary Marketer’s Guides today.

Key Considerations for Developing a Standout B2B Marketing Strategy

Does your marketing strategy stand out and captivate your prospective clients? Is it focused on delivering value and generating leads? If you are in need of a new or improved B2B Marketing strategy you have come to the right place.


The Ultimate Guide to B2B Lead Generation Success for 2017

Generating leads for B2B companies requires a comprehensive roadmap and an integrated strategy. Learn from multiple examples of a proven success formula in action, discovering how numerous B2B organizations combine content marketing tactics with tried-and-true lead generation principles to increase sales.


Four Keys to Website Design

Digital marketing and the online world are changing rapidly and drastically. Ignoring the changing landscape can lower the number of leads coming to your website which will ultimately impact your revenue.


Four Essential Elements of Inbound Marketing

You love it when customers seek you out, right? That process is called inbound marketing.


Top Digital Marketing Trends for 2017

With the New Year rapidly approaching, it is time for brands to lay out their plans for 2017. Here we will take a look at the hottest digital trends that will impact you the most.


5 Keys to Hiring a Digital Marketing Agency

Hiring a digital marketing agency is not an easy task and should not be taken lightly. Finding the right agency is critical to meeting your goals and ensuring your marketing budget is being invested in your company to its maximum benefit.


​​Marketer’s Guide: 5 Critical Steps for Planning Your 2017 Marketing Budget

The first half of 2016 is over and it is time to begin planning your marketing budget for the new year. KEO Marketing has released a new Marketer’s Guide titled, “5 Critical Steps for Planning Your 2017 Marketing Budget.”


5 Strategic Approaches to Website Design and Development for Increased Conversions

2016 has brought with it a host of new website design tips and ideas. However, website designs tend to be similar to fashion trends; they come and they go. Sometimes the designs are dictated by necessity such as the need to address mobile devices, while other times the designs are created by industry needs or web visitor response.


​​Marketer’s Guide:​​ The Advanced Guide to Content Marketing for 2016

With the explosion of content marketing, nearly every company on the planet is creating content and publishing it, good or bad. As a result, they’ve been publishing white papers, e-books, and blog posts in order to get their customers’ attention. By now it is almost too much. Prospects are buried by all the content that is available and now they are ignoring most of it.


​​Marketer’s Guide:​​ 6 Keys to Success in Display and Programmatic Advertising in 2016

Business-to-business marketers who haven’t yet considered programmatic advertising as a complement to their day-to-day marketing campaign tactics have an opportunity to significantly enhance their digital marketing strategies and deliver even better return on investment.


​​Marketer’s Guide:​​ 5 Steps to a Results-Driven B2B Mobile Marketing Strategy

As more business-to-business (B2B) buyers use mobile devices to ​research products and services, a mobile marketing strategy isn’t just a “nice-to-have” anymore​... i​t’s critical to your success​! This new ​guide is packed with real-world examples of companies that combine technical proficiency, editorial precision and tactical savvy to reach B2B buyers using mobile devices to research solutions.


​​Marketer’s Guide: ​10 Trends Successful B2B Marketers Can't Ignore in 2016

​As 2015 comes to a close, seize the opportunity to reflect back on what has and hasn’t worked for you this year–and identify new trends to stay ahead of the pack. To give you a head start, we have compiled a few predictions about where successful marketers will be focused in 2016.


Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI

Aligning your search and display efforts can maximize ROI and provide for an efficient use of both time and resources. Learn how search has evolved over time, and how combining your search and display strategies can provide the best exposure for every stage of the buying cycle.


Marketer’s Guide: Complete Guide to Mobile Responsive Web Design

Do you have a separate mobile version of your website? If so, it might be time for an upgrade. With so many users accessing web content via a wide variety of different devices, it is becoming increasingly urgent that businesses transition their site(s) to a responsive design, ensuring compatibility with any type of device a visitor may be using.


Marketer’s Guide: Top 7 Changes in Online Advertising

Learn more about what the surge in mobile usage means for your marketing strategy, how programmatic advertising (combined with real-time bidding) can help you save time and money, why you should consider paid advertising to promote your marketing content, and what native advertising is, and how it can be used effectively by B2B marketers.


Marketer's Guide: Top 10 Changes in Google Analytics

Learn more about why secure search was such a major blow to marketers, how better segmentation provides you with more specific data, ways that new features can help with your remarketing efforts , and how a new category can help you prevent one of the things most likely to annoy website visitors.


A Marketer's Guide for Going Mobile

Learn more about Mobile Marketing, tips for incorporating mobile-friendly tactics across all channels, and how Google's new algorithm affects your mobile tactics.


Top 7 Things You Should Know About SEO and Social—Post Hummingbird

Learn more about Hummingbird, how it affects your SEO and social campaigns, and where you need to focus your efforts in order to achieve the best results from Hummingbird's formula.


KEO Marketing is known for being a leader in marketing and in the B2B community in this era of rapid innovation and constantly changing technologies.

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