For marketers, it’s all about the metrics. This is the critical data that drives major marketing decisions—and then determines their success (or offers insight as to changes that should be made).
To obtain that data, the go-to source is usually Google Analytics. So it’s important that marketers stay informed about updates and changes to Analytics and the data it provides.
To help you stay aware of recent happenings in this area, KEO Marketing has created a Marketer’s Guide entitled “Top 10 Changes in Google Analytics.”
In this new guide, you will learn: