KEO Marketing

Reach your audience.

Following trends in email marketing strategy will enable you to communicate effectively with your prospects and customers faster than your competitors.

Email Marketing Strategy

An effective email marketing strategy is comprised of a set of plans and actions you can take to carry out an outbound email marketing program for your business. It will include the content strategy, types of emails you should send, a time for when you will send them, and how often you will release them to your subscribers.

Why do you need an email marketing strategy?

It is clear that email marketing can generate revenue for your business. It offers you the opportunity to connect with your audience in a more personal fashion, as well as show them the products and services you have to offer.

You must have an email marketing strategy in place because:

  • It will give you the messaging framework for how to talk to your prospects and customers
  • It will help you track their progress through the buying cycle
  • It will ensure you do not send repeat content
  • Your plans will be organized
  • You can set specific goals and make sure you are fulfilling them
  • You will be able to measure your results and fix any issues that may have occurred

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Email Marketing Strategy Trends

In 2017, email marketing strategy trends for success include:

  • Interactive emails. Your emails should contain elements like quizzes, images, the ability to look through your e-commerce store, and beyond.
  • Your audience will receive emails that relate to their lives and land in their inbox at the exact right time that they will be likely to make a purchase.
  • Customers will receive emails automatically after they have signed up for your newsletter, clicked a link, abandoned a shopping cart, or made a purchase.
  • A/B testing. This entails sending one email to one segmented list, and another email to the other list. Then, you measure the results to see which one performed better and use that knowledge to determine your future campaigns. 

Creating Your Own Email Marketing Strategy 

Now is the time to formulate your own email marketing strategy. With the help of the award-winning team at KEO Marketing, you can create a marketing strategy that will take your business to the next level and push you towards success.

cyrusmaster

The ideas, output, thought leadership, creativity, dedication and transparency delivered by your team has had a significant positive impact on our business and employees at CyrusOne.

- Scott Brueggeman, CMO, CyrusOne Data Centers

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