Podcasting solutions from KEO Marketing will help get the word out about your products or services.
Podcasting has become a popular social networking tactic that businesses use to disseminate great audio content, improve relationships with their customers and stakeholders, and boost their search engine optimization efforts. Using a podcast to distribute news, information and updates about your company and its products or services will help you find new customers and increase traffic coming to your site.
What is Podcasting?
Podcasting is a process that syndicates digital media files for distribution online. Consumers can subscribe to download an audio file from the internet and listen to it whenever they want on their computer, smart phone, mobile device or mp3 player. By subscribing to a podcast that they are interested in, customers automatically receive downloads of new podcasts as soon as they’re available.
The great thing about podcasting is that it’s easy, free and can be about any topic you can think of. You can podcast about a new product, a how-to guide, news about upcoming services, or information about your company. With podcasting becoming more popular, sites like iTunes are now allowing marketers to list their podcasts in a directory, giving them the opportunity to reach more qualified listeners.
Podcasting helps businesses gain exposure by providing information about their products or services to consumers who are interested. The podcast feeds are always available and can be listened to at any time. A list of the feeds can be published on the website where users can link to and subscribe to the podcast. This viral marketing practice is a popular search engine optimization strategy that can boost a website’s popularity quickly.
How Can Podcasting Help my Business?
Using podcasting to communicate with your target market will bring more traffic and act as a link building agent to increase your website’s ranking. KEO Marketing can help you create, organize, transcribe, host, and syndicate podcasts that contain well-researched keywords, targeting your audience with interesting content in a format that is easy and convenient to use.
We have been very pleased with the work we had Sheila and KEO do for us. Their insight on the SEO and SEM industry has helped us greatly. We have also appreciated their detailed approach to our business.
- Craig Mecure, CMO at MxSecure, Inc.