Social advertising allows brands to share their message, their culture, and their products or services with a vast population of online users. Done effectively, it is a cost effective strategy that can help you amplify your brand presence, increase traffic, and improve sales and customer service.
In spite of what some might tell you, social media today is not a primary B2B lead generator but it is a key part of an effective inbound marketing program. People spend more time on social media than many other outlets. Social media marketing, if done effectively can create powerful relationships with prospects and customers, position your brand as a leader, and create community.
You should invest in social media to amplify your brand and your message, connect with prospects and customers, and support your other marketing channels, particularly SEO.