Just like the stock exchange, real time bidding is way to leverage advertising at scale. Real time bidding occurs in the time it takes for a website to load. It happens within milliseconds and allows you to target prospective buyers based on their actions and demographics.
Real time bidding occurs in the time it takes for you to blink your eyes. As a user enters a webpage, their data (demographic, web history, etc) is sent to a server where the business willing to pay the highest price for their advertisement to appear “wins” the bid. The advertisement is then loaded to the page and made visible to the visitor. Real time bidding helps a business to target specific prospects and use highly relevant advertising matched to their behavior to produce the most qualified leads.