Although similar to real time bidding, programmatic advertising, or programmatic buying, is another very targeted form of online advertising used to reach your target audience in relevant and meaningful ways. Programmatic advertising allows a business to target prospects based upon prior web history, demographic information or what they currently search. You have more control of how and where you advertise than with traditional models. This micro-targeting increases conversions and reduces the total cost of online advertising.
As businesses look for ways to reach their specific target markets, they often struggle to ensure that their online advertising efforts are being met with a positive return on their investment. Programmatic advertising allows businesses to reach the right person, at the right time, often for less cost.
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