Most businesses fail to utilize co-op advertising, but find that it offers a cost-effective way to get their products seen by the public. Each manufacturer will vary when it comes to co-op advertising, but understanding how and when to use it can greatly benefit your company and profits.
Co-Op advertising is a partnership between two businesses with regard to advertising a product or service. Tech companies often leverage this tactic successfully by sharing costs between advertisers and manufacturers.
Co-op advertising reduces advertising and creative expenses, enabling you to reach your target market for less. Efforts should be coordinated by the marketing departments of both parties to ensure that the messaging and branding is a solid fit for both companies.