Be in the Know.

Know the value of your marketing investment.

Analytics & Business Intelligence

In today’s digital age, being able to show consistent improvement can be a tall order. In order to do so, you need to know what’s working and where you can improve. Marketing is fast paced and changing constantly. KEO Marketing’s business intelligence and marketing analytics will help you to understand the levers that must be adjusted in order to produce results and drive more leads and sales. This kind of marketing intelligence is critical to monetizing your marketing investment and driving value throughout the marketing and sales cycles.

What Are
Marketing Analytics?

Marketing analytics tell us more about our customers than ever before and are used to make the best possible marketing investments. Marketing analytics are used to make the best possible marketing investments. By knowing what’s working and what needs improvement, you can use this information to determine measurable objectives and track results to meet and exceed your sales and marketing goals. With it, you can project future success, drive more qualified leads, and higher sales.

Many companies already have some form of analytics or a marketing dashboard in place, but many fail to understand and analyze this data. KEO Marketing will not only collect and analyze the information, but will make actionable recommendations to improve your traffic, engagement, leads and sales.

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What Kind of Business Intelligence
Does KEO Marketing Offer?

KEO Marketing is focused on answering these important business drivers:

  • Who is viewing your marketing (media, website, apps, etc) and what are those people doing once they get there?
  • What channels are converting and driving buying customers?
  • Who is converting and are they your dream customers?
  • What conversions are deepening relationships and providing the most value?
  • What conversions are driving revenue?
  • Who is returning to buy again and again?
  • What is your lifetime customer value?

Breaking it down even more, marketing analytics tells us more about:

  • Buyer and User Behavior
  • Impressions and Visits
  • Conversion Rates
  • Keyword Rankings
  • Top Referring Sites
  • Followers & Subscribers
  • Bounce Rates and Abandonment
  • Time Spent on Media
  • Engagement
  • Web Form Submissions
  • Phone Calls
  • Asset Downloads
  • Requests for Information
  • Video Views
  • Return on Investment / Return on Ad Spend

The great thing about marketing today is that we know so much more about our prospective buyers. Based on that information, we must deliver real value to have them embrace our brands. Data, business intelligence and marketing analytics helps us do that.


What Our Clients Say

The ideas, output, thought leadership, creativity, dedication and transparency delivered by your team has had a significant positive impact on our business and employees at CyrusOne.

Scott Brueggeman

CMO, CyrusOne Data Centers