In the past, salespeople would cold call companies, while B2B marketers would run campaigns designed to appeal to the masses. These were not the most effective strategies, and would often result in wasted money and energy.
Now, all that has changed thanks to Account Based Marketing.
Account based marketing is a business-to-business (B2B) marketing strategy that involves locating and targeting accounts, and then designing targeted marketing campaigns based upon those accounts’ specific wants and needs.
In a time when people are inundated with non-targeted marketing messages, account based marketing ensures that prospects receive personalized messages. With account based marketing, and because of the sequenced and coordinated messages that help the prospect along the buying cycle, these prospects are much more likely to become highly qualified leads.
According to a survey from the Altera Group, 65% of B2B marketers agreed that account based marketing provides numerous benefits for attracting new leads.
The stages of account based marketing include:
Utilizing outbound, account based marketing can save you time and resources, and put you in a position to reach the key organizations you want as clients.
KEO Marketing’s team will create a customized account based marketing program that will enable you to target known companies, demonstrate your company’s value, and help them become customers.