Outbound marketing can be crucial to the success of B2B companies. With a structured and well-executed outbound marketing program, companies directly contact prospects at known companies. They can quickly identify the prospects with the greatest potential for sales, and ultimately lead them through the sales pipeline.
Many B2B marketers at mid-size companies cannot efficiently perform this type of marketing on their own. Targeted outbound marketing programs like Account Based Marketing (ABM) and Marketing Automation require list identification, content marketing, website development, email marketing, outbound calling, social media outreach, analytics/reporting, and more. This is where an experienced outbound marketing agency can assist them.
Dedicated professionals at an outbound marketing agency like KEO Marketing will set up the outbound marketing strategy, campaigns, timelines, content and workflows for execution, and monitor the results to ensure success.
When looking for an outbound marketing agency, marketers should find one that has experience and knowledge, as well as the case studies and testimonials to prove their expertise. Working with a proven outbound marketing agency, you will accelerate the quality and quantity of your marketing and sales results.
Looking to reach key decision makers at known companies? We can help. Contact us for a complimentary consultation today.
KEO Marketing is known for being a leader in marketing and in the B2B community in this era of rapid innovation and constantly changing technologies.
- Steven G. Zylstra, CEO, Arizona Technology Council