B2B Content Marketing in 2026: The Strategy That Earns AI Citations, Rankings, and Pipeline
The B2B content marketing strategy I use to earn AI citations, rankings, and pipeline for clients when publishing volume no longer wins. Read the playbook.
Content Marketing ROI: The 7 Metrics That Prove Content Drives Pipeline (Not Just Traffic)
How I measure content marketing ROI for B2B clients: the 7 content marketing metrics that prove pipeline influence, and what to stop reporting.
12 B2B Content Marketing Examples That Actually Generated Pipeline (And Why They Worked)
12 B2B content marketing examples that actually generated pipeline and AI citations, with the mechanism behind each one so you can build your own.
The B2B Content Audit: How to Find the Content Costing You AI Visibility (Checklist)
The content marketing audit checklist I run before publishing anything new: Search Console filters, keep/merge/cut rules, and the pages draining AI visibility.
SEO and Content Marketing Are One Discipline Now: How Query Fan-Out Changes What You Publish
Query fan-out changed what gets cited. Here is the SEO content marketing strategy I use to publish for AI sub-questions, with the data from our own posts.
How I Measure GEO ROI and AI Visibility
How I measure generative engine optimization ROI: the AI visibility KPIs, dashboards, and reporting framework I use to prove citation growth for clients.
Generative Engine Optimization: The Complete B2B Playbook
Generative engine optimization explained: how B2B brands earn citations in AI search, plus the playbook I use to win AI visibility for clients.
The GEO Audit: A Checklist to Find Your AI Visibility Gaps
A generative engine optimization audit checklist to find your AI visibility gaps: the schema, entity, and content checks I run first for every client.
The GEO Tools I Actually Use to Track AI Visibility
The generative engine optimization tools I actually use in 2026 to track AI visibility, from free search dashboards to paid citation monitoring platforms.
GEO Best Practices for Financial Services and Regulated B2B
Generative engine optimization best practices for financial services and regulated B2B: how to build the citation authority AI engines trust and reward.