B2B Marketing Strategy: The Complete Guide to Building a Plan That Drives Revenue in 2026
The complete guide to B2B marketing strategy in 2026: how I build, budget, and implement plans that drive revenue for mid-market companies as a fractional CMO.
The 5 Marketing Frameworks Fractional CMOs Actually Use (And When Each One Fails)
The 5 marketing frameworks I actually use as a fractional CMO, when each fits a mid-market B2B company, and the moment each one fails. With a selection table.
How to Write a B2B Marketing Plan in 2026: Step-by-Step From a Fractional CMO
How to write a marketing plan for a B2B company in 2026, step by step from a fractional CMO: the inputs to gather, the decisions to make, and the order.
AI Marketing Strategy for B2B: How a Fractional CMO Builds One Without Blowing Up the Team
How a fractional CMO builds an AI marketing strategy: where AI changes the strategy itself, where it only speeds production, and what to do first.
What a B2B Marketing Plan Should Include: The 9 Components (With Template)
The 9 marketing plan components every B2B plan needs, in the order I build them, plus the one-page marketing strategy template I use with leadership teams.
Your Reputation Is Closing B2B Deals Before You Get the Call
Your next enterprise prospect already has an opinion about your company. They formed it last Tuesday at 11pm, on their phone, reading G2 reviews and skimming the third Google result for your name. By the time they get on the discovery call, the deal is half-won or half-lost — and your sales team has no…
Your B2B Crisis Response Playbook for the AI Search Era
A churned customer posts a thread on Reddit at 9pm Tuesday. By Wednesday morning, your branded search results show it on page one. By Thursday, an AI Overview is referencing it when prospects ask whether your product is reliable. By the following Monday, two enterprise deals have gone quiet without explanation. This is what a…
G2, Capterra, TrustPilot: Inside B2B’s Real Marketing Funnel
Most B2B marketing teams obsess over their own funnel — landing pages, nurture sequences, lead scoring, sales handoff thresholds. Meanwhile, a parallel funnel is running outside their dashboards, on G2 and Capterra and TrustPilot, and that funnel is converting the actual buyers. Prospects research peer reviews before they fill out your form. Buying committees vote…
Your CEO’s LinkedIn Is Now a B2B Landing Page
Before a B2B buyer evaluates your product, they evaluate the people building it. They look up your CEO on LinkedIn. They check your CRO’s posting history. They click through to your head of product to see whether the company knows what it’s doing. Each of those profiles is now a critical pre-sales touchpoint — a…
What AI Overviews Say About Your B2B Company (Check Now)
Open an incognito browser. Type your company name plus the word “reviews” or “vs competitor.” Look at the AI Overview that appears above the organic results. That paragraph — written by an AI that read every public mention of your company — is now the first impression a B2B buyer gets when they research you….