7 Marketing Automation Workflow Examples B2B Teams Use to Move Leads to Sales
Seven marketing automation workflow examples B2B teams use to move leads to sales, with the trigger, steps, exit rule, and metric for each.
B2B Marketing Automation in 2026: The Strategy, Stack, and Workflows That Turn Leads Into Pipeline
B2B marketing automation in 2026 from a fractional CMO: the strategy, stack, and workflows that turn leads into pipeline, and why most programs stall.
B2B Lead Scoring Criteria: Examples, Point Values, and the Threshold That Triggers Sales Handoff
B2B lead scoring criteria with real examples and point values: the fit and engagement model, the decay rule, and the threshold that triggers sales handoff.
The Leading Marketing Automation Platforms for Mid-Market B2B: A 2026 Comparison
A fractional CMO compares the leading marketing automation platforms for mid-market B2B in 2026: HubSpot, Salesforce, Marketo, ActiveCampaign, and when each one fits.
CRM vs. Marketing Automation: What Each Does and How to Implement Both Without Breaking Your Data
CRM vs. marketing automation: what each system owns, the data model that keeps them in sync, and a CRM implementation sequence that protects your data.
B2B Marketing Strategy: The Complete Guide to Building a Plan That Drives Revenue in 2026
The complete guide to B2B marketing strategy in 2026: how I build, budget, and implement plans that drive revenue for mid-market companies as a fractional CMO.
The 5 Marketing Frameworks Fractional CMOs Actually Use (And When Each One Fails)
The 5 marketing frameworks I actually use as a fractional CMO, when each fits a mid-market B2B company, and the moment each one fails. With a selection table.
How to Write a B2B Marketing Plan in 2026: Step-by-Step From a Fractional CMO
How to write a marketing plan for a B2B company in 2026, step by step from a fractional CMO: the inputs to gather, the decisions to make, and the order.
AI Marketing Strategy for B2B: How a Fractional CMO Builds One Without Blowing Up the Team
How a fractional CMO builds an AI marketing strategy: where AI changes the strategy itself, where it only speeds production, and what to do first.
What a B2B Marketing Plan Should Include: The 9 Components (With Template)
The 9 marketing plan components every B2B plan needs, in the order I build them, plus the one-page marketing strategy template I use with leadership teams.