TAP Innovations Hires KEO Marketing for Fractional CMO and Marketing Team Services

Dallas, TX, April 7, 2023TAP Innovations, LLC, a minority-owned business certified by Texas SBA® and leading provider of cloud-based integration solutions across people and data enterprises, has selected Sheila Kloefkorn and KEO Marketing, Inc as their fractional CMO and outsourced marketing team to complement their in-house marketing and sales teams.

“As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. “Upon learning about it, we were impressed with KEO Marketing’s unique fractional CMO plus team model, deep experience in B2B technology, and track record of success. The experience has been great.”

KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster. B2B Marketing is more challenging than ever. Achieving stand-out marketing and sales results requires specialists with lots of experience. That can be expensive. Over the past 20+ years, KEO Marketing has pioneered a unique fractional senior marketing leadership and agency capabilities model that allows mid-market companies to be more nimble, and to generate more leads, expand their brand, and support sales so that they can scale faster. It allows companies to compete with larger competitors head-to-head without the same overhead.

“TAP Innovations is a fast-growing company with a unique model for helping companies solve many of their most frustrating and repetitive software workarounds, data issues, and integrations. These Manual Efforts and SpreadSheets are known as MESSs, and TAP Innovations solves them better than anyone,” said Sheila Kloefkorn, Fractional CMO. “We are excited to help them scale because they solve a pervasive and growing problem in organizations. Clients who come to TAP Innovations are burdened by expensive, seemingly endless integrations and software issues they try to solve independently with manual workarounds. TAP Innovations gives these companies a better way to solve their software challenges much faster and with less investment.”

About KEO Marketing, Inc.

KEO Marketing is an award-winning B2B marketing agency developing, launching, and managing marketing strategies. It acts as a partner and outsourced marketing department for dozens of companies with outstanding results.

KEO Marketing’s solutions include fractional CMO services, marketing strategy, brand and messaging, search engine marketing and optimization, social media, website development, digital advertising, and more. Some of the world’s most trusted brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information and to request a complimentary marketing audit, please visit http://www.keomarketing.com.

About TAP Innovations

theAppPlace (TAP) Innovations, a minority-owned business certified by Texas SBA®, delivers cloud-based solutions to eliminate Manual Efforts and SpreadSheets (MESS). TAP Innovations…THE Integrated Digital Toolbox™ automates manual processes, greatly reduces spreadsheet sprawl, organizes data into information, and performs intelligent content organization across enterprises. A growing set of Digital Tools for CRM, Business Intelligence, Integrations, and more are web and mobile-enabled and quick to fill data interoperability gaps with core business systems. TAP Innovations is the preferred integration partner for Paycor customers and other SaaS companies. TAP Innovations solutions have been implemented to streamline business processes for leading organizations with 50-15,000 employees and users in the following industries: Restaurant/Franchise Groups, Healthcare (Pediatric, Social Services, Home Health, Senior Services, EyeCare), Construction, Oil & Gas, HCM (Human Capital Mgmt)/HR, Local Government, Photography, Storage Facilities, Retail/Car Care, Retail/Entertainment, Native American Tribes, Landscaping, Security/Protection Services, Staff/Recruiting, Managed Service Providers (MSP), Marketing, Building Maintenance, Financial Services, and more. Visit www.tapinnov.com to learn more.

Sheila Kloefkorn
[email protected]

Author: Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.