Attention Business Owners and Marketing Managers

Every business, at some point in time, asks: Is it better to hire an in-house team or to hire a marketing agency? In addition to the substantial financial outlay of building an in-house team, you should base your answer on several factors. Here are the top considerations when comparing outsourcing… Read More

Blockchain finally hit the advertising industry in 2017 when companies like Microsoft and IBM bet big on the transformative technology. As this technology revitalizes new markets for established players like Walmart and Oracle, other advertisers are taking notice. In 2017, blockchain moved from the technology sphere to advertising as companies… Read More

If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting… Read More

Video marketing has always had an advantage over most other forms of media because of it’s ability to appeal to sight, sound, motion, and emotion.  No other medium can entice the senses as well. With the ease of access consumers now have to video online, marketers are using that advantage… Read More

Learning and applying account based marketing trends for 2018 will help your brand stand out from the crowd. If you are not familiar with account based marketing (ABM), it has a standard marketing model like inbound marketing. Here are the five steps of an ABM effort: Identify accounts Profile accounts… Read More

GlobalWebIndex, offering the most important insights on social media around the world, issued its Q3 2017 report on social media trends to look forward to in the next year. Here is what you need to know. Social Media Engagement The bottom line in social media engagement is if you are… Read More

The next time you hear about a billion-dollar IPO remember this: all great business innovations start with a proof of concept. The world is changing at an ever-accelerating rate.  This pace of change necessitates being agile and experimenting to find new solutions. Jeff Bezos likes to say, “Our success at… Read More

Google reports that voice searches comprise 20% of its mobile queries. And that number is rising. For the 2017 holiday season, Amazon’s best-selling item was its Alexa digital assistant device. As consumers move towards using intelligent digital assistants (IDAs) like Alexa, Siri, and other smart devices, B2B companies need to… Read More

Marketing trends emerge on an almost daily basis. Most marketers are constantly tweaking campaigns and altering strategies to take advantage of innovative advances in technology. Just when you think you have the perfect strategy in place, Google, YouTube, or Facebook change their algorithm. Here are top marketing trends to take… Read More

Until the last few decades, the most advanced calculating mechanism in the world was the human brain. However, we have created technologies that could quite possibly make the human brain by itself obsolete. MIT Press defines the technological singularity as “the idea that…ordinary humans will someday be overtaken by artificially intelligent… Read More