Attention Business Owners and Marketing Managers

Blockchain finally hit the advertising industry in 2017 when companies like Microsoft and IBM bet big on the transformative technology. As this technology revitalizes new markets for established players like Walmart and Oracle, other advertisers are taking notice. In 2017, blockchain moved from the technology sphere to advertising as companies… Read More

As Google integrates machine learning and AI into each of its products, they aim to deliver better data that informs your marketing across multiple channels. Google’s recent enhancements and updates to its analytics platform will give marketers deeper insight into their marketing campaigns. These enhancements will give you a better… Read More

Because of the implementation of General Data Protection Regulation (GDPR) in May 2018, contextual targeting strategies are better suited to help you target user behaviors. Rather than target an audience, contextual targeting strategies make it mandatory for advertisers to understand the context of each web page. This will enhance targeting… Read More

For marketing techniques, no single fix will accomplish everything you need. No simple change will help you find new customers, sell your product or service, and nurture current customers to keep them satisfied. If you’re looking for that one technique that will achieve the golden ticket, you are better off… Read More

By the end of this year, experts predict that there will be more than 2.62 billion social media users worldwide. For businesses, this is a massive audience that can be easy to track and connect with. But to do so, it’s important to stay up-to-date on the latest trends and… Read More

Forbes magazine’s How Digital Marketing Will Change in 2018 reports that video is a hot trend this year but not just any video—professional live video. Gone are the days of marketers making a shaky video with their smartphone. Users today expect professional live video that speaks directly to their wants… Read More

When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing… Read More

The next time you hear about a billion-dollar IPO remember this: all great business innovations start with a proof of concept. The world is changing at an ever-accelerating rate.  This pace of change necessitates being agile and experimenting to find new solutions. Jeff Bezos likes to say, “Our success at… Read More

Video marketing has always had an advantage over most other forms of media because of it’s ability to appeal to sight, sound, motion, and emotion.  No other medium can entice the senses as well. With the ease of access consumers now have to video online, marketers are using that advantage… Read More

All B2B marketers want leads—high-quality, excited and engaged leads. How you find those leads in 2018 is not a mystery. Here are the trends to capitalize on to generate high quality leads. Email marketing remains high on the list of marketing strategies that consistently generate a remarkable ROI. In research… Read More