Consumers of B2B digital marketing are inundated with thousands of ad messages on a daily basis. This means that your marketing is fighting for the attention of people whose focus is being pulled in numerous directions. How can you make your digital marketing efforts stand out from the competition? Increasingly, marketers need to produce purpose-driven…
Brands have historically streamed millions of dollars into influencer outreach to place their products and services in front of an influencer’s audience. Recently, however, several brands have realized that the return on investment is not holding up to expectations. Marketers see how they could get better results from alternate marketing efforts. Be prepared in this…
Digital marketing is shifting focus in 2018 with new trends firing up you will not want to miss. In particular, emerging technologies like augmented reality will play a big role as customers demand a more personalized, integrated experience. Here is a look at augmented reality (AR) marketing and social media. AR-Integrated Social Media More people use…
Google announced recent changes to its Analytics platform. These significant new updates will help marketers learn more about their customers. Google recently said, “Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to measure the full customer journey in all its complexity.” Google Analytics aims…
Learning and applying account based marketing trends for 2018 will help your brand stand out from the crowd. If you are not familiar with account based marketing (ABM), it has a standard marketing model like inbound marketing. Here are the five steps of an ABM effort: Identify accounts Profile accounts Create content Launch campaigns Measure…
Every business, at some point in time, asks: Is it better to hire an in-house team or to hire a marketing agency? In addition to the substantial financial outlay of building an in-house team, you should base your answer on several factors. Here are the top considerations when comparing outsourcing versus insourcing a marketing team….
