Attention Business Owners and Marketing Managers

Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment. According to one ITSMA survey, account based marketing provides the highest ROI of any B2B marketing… Read More

Hiring an inbound marketing agency is a serious commitment to increasing your business. An inbound marketing campaign can extend for many months and can require significant resources as well as tight collaboration between the sales and marketing teams, so it is imperative that the choice of an inbound agency is… Read More

The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services, then the answer is that inbound marketing generates the most leads. When we study the results from businesses that… Read More

Developing a significant and sustainable customer base is a large part of a marketing manager’s job. Sometimes, though, the manager has a need to jump-start the process and bring in a lot of leads as quickly as possibly, or they are launching a new product and want to acquire in… Read More

ABM marketing, or account based marketing, is an effective strategy for generating highly qualified sales leads. Over the past few years, B2B marketers have overhauled their approaches, and many of the most successful have switched to ABM marketing. According to HubSpot, from 2015 to 2016, there was a 21% increase… Read More

With so much advancement in the field of technology and easy accessibility of the Internet, more companies have begun using online resources for lead generation. However, finding new customer leads can be a time-consuming and frustrating task for most businesses. Running a business and building sustainable growth demands a lot… Read More

Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue. Creating demand within the target audience is so important because both quality and quantity of the… Read More

Event Recognizes Local Heroes Who Move Equality Forward PHOENIX, Ariz., February 21, 2017 – KEO Marketing, a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. The event will be held Saturday, February 25th, 2017 at the… Read More

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Customer expectations have grown significantly over the… Read More

Inbound marketing is one of the most effective means of lead generation in the online world. It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. According to… Read More