What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized…
Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Based on goals for individual prospects or accounts, companies can communicate directly with specific targets. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services. By aligning your…
Most of you probably already know that search engine optimization (SEO) can increase visits on your website. It also can lead to higher sales and profits, and boost your brand awareness. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant…
Keeping your sale pipeline filled is critical to meeting your revenue goals. It’s a continual process to feed the funnel and it can feel like a grind. While closing sales can be exciting, prospecting, qualifying, and nurturing potential customers can wear you down. That’s why an efficient and effective system for both inbound and outbound…
When looking for a website design agency, how do you choose from among the tens of thousands in the US alone? You cannot afford to make a wrong choice which might negatively affect your brand and its reputation. Here is a framework any company can follow to help you choose the right agency partner for…
What are some of the signs it might be time for a more responsive web design in 2019? KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. For this article, our experts culled the design issues we see most often. The following points out why your website needs…
