B2B Inbound & Outbound Marketing Blog

Inbound marketing trends can change as quickly as Google changes its algorithm – nearly 500 times per year. This makes it harder to stay out in front of your competition. What works one day may not work the next, but you still need inbound marketing to grow your business. Inbound… Read More

KEO Marketing, an award-winning business-to-business marketing agency, announced that CEO and president Sheila Kloefkorn will share her insight into the year’s latest technology trends, as well as findings from a meeting of international tech industry leaders during this month’s Arizona Technology Council Lunch & Learn. The meeting, titled “Top Technology… Read More

ABM, or account based marketing, and key account marketing are terms for similar marketing and sales outreach efforts. Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. However, ABM takes key account marketing to a new level and incorporates additional digital distribution and tracking… Read More

Many B2B companies are competing for the attention of a small pool of valuable buyers. These companies are flooding prospects with sales and marketing messages, and only a few will succeed in garnering their business. All the others, meanwhile, struggle to capture the attention of potential customers. If B2B companies… Read More

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. If you are looking to increase the effectiveness of your marketing efforts and improve the quality and quantity of sales opportunities this overview is for… Read More

What do technology companies care about when it comes to marketing? Like other businesses, they strive to build their brand and generate demand for it. But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. With heavy competition, technology marketers… Read More

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future… Read More

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends  If you own a B2B company, you are familiar with outbound marketing, or the… Read More

Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion. Businesses that use marketing automation have reported a 15%… Read More

Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment. According to one ITSMA survey, account based marketing provides the highest ROI of any B2B marketing… Read More