Attention Business Owners and Marketing Managers

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle. Smart tech companies today are utilizing… Read More

Lead generation is more than just generating as many leads as possible. Properly done, lead generation results in leads of the highest quality that engage with your brand and convert to revenue. You can measure your lead generation program’s success by: The quality of leads generated The leads that convert… Read More

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. The trends many experts identified will continue throughout the remainder of 2017 and into 2018. If you have not yet prepared for these five developments,… Read More

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. In either case, it is important… Read More

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results PHOENIX, Ariz., June 15, 2017 — KEO Marketing, a full-service business-to-business (B2B) marketing agency, won an American Marketing Association Phoenix (AMA) Spectrum Award for the development of a new industrial… Read More

You know your brand’s online presence matters, but you are not sure how to implement the best practices in search engine optimization (SEO). You decide to enlist the support of an SEO professional to help you gain search engine visibility. Here are four tips to learn what to look for in… Read More

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Done well is will be 24-hour-a-day salesperson. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites. These free websites may be tempting,… Read More

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. At KEO Marketing, we believe one of the keys to a successful marketing strategy involves developing an organic and meaningful connection with prospective customers. Today’s tech brands… Read More

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived underperformance… Read More

The technology industry worldwide is expanding at a rapid pace. Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. There are many reasons tech is flourishing so fast. Increasingly, people… Read More