Attention Business Owners and Marketing Managers

You know your brand’s online presence matters, but you are not sure how to implement the best practices in search engine optimization (SEO). You decide to enlist the support of an SEO professional to help you gain search engine visibility. Here are four tips to learn what to look for in… Read More

Most of you probably already know that search engine optimization (SEO) can increase visits on your website. It also can lead to higher sales and profits, and boost your brand awareness. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to… Read More

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. The trends many experts identified will continue throughout the remainder of 2017 and into 2018. If you have not yet prepared for these five developments,… Read More

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to… Read More

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. At KEO Marketing, we believe one of the keys to a successful marketing strategy involves developing an organic and meaningful connection with prospective customers. Today’s tech brands… Read More

In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue. Most expenditures were allocated… Read More

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle. Smart tech companies today are utilizing… Read More

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results PHOENIX, Ariz., June 15, 2017 — KEO Marketing, a full-service business-to-business (B2B) marketing agency, won an American Marketing Association Phoenix (AMA) Spectrum Award for the development of a new industrial… Read More

HubSpot coined the term “inbound marketing” in 2006. Around for over a decade, inbound marketing refers to an approach used to attract customers through relevant content and interactions. So, for example, instead of buying space for print ads, you develop a blog, SEO strategy, and a social media presence. Inbound marketing… Read More

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. If you are looking to increase the effectiveness of your marketing efforts and improve the quality and quantity of sales opportunities this overview is for… Read More