Attention Business Owners and Marketing Managers

Outbound marketing refers to activities that target an audience directly. Examples include traditional channels such as magazine and newspaper print advertising, radio commercials, billboards, and email marketing. Inbound marketing pulls the target audience to your brand using content marketing, search engine optimization, and other strategies. The most successful marketing campaigns often use… Read More

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results PHOENIX, Ariz., June 15, 2017 — KEO Marketing, a full-service business-to-business (B2B) marketing agency, won an American Marketing Association Phoenix (AMA) Spectrum Award for the development of a new industrial… Read More

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. If you are looking to increase the effectiveness of your marketing efforts and improve the quality and quantity of sales opportunities this overview is for… Read More

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle. Smart tech companies today are utilizing… Read More

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to… Read More

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. At KEO Marketing, we believe one of the keys to a successful marketing strategy involves developing an organic and meaningful connection with prospective customers. Today’s tech brands… Read More

In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue. Most expenditures were allocated… Read More

Today, many B2B companies are focusing too much on the “how” aspects of their marketing campaigns as opposed to the “why.” They are blindly throwing time, energy, and resources at costly marketing operations that do not bring in the desired results. Along with wasting their money, they are losing out… Read More

KEO Marketing Inc is a successful digital marketing agency serving clients around the globe, who rely on our team of experts to provide marketing services that deliver results. The best way to serve as many clients as we do is by working smarter, not harder. In that effort, we carefully… Read More

The technology industry worldwide is expanding at a rapid pace. Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. There are many reasons tech is flourishing so fast. Increasingly, people… Read More