What to Look For in SEO Consulting Services

Most of you probably already know that search engine optimization (SEO) can increase visits on your website. It also can lead to higher sales and profits, and boost your brand awareness.

Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first.

For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media.

The key is to hire someone who can help analyze and review your website, and provide guidance on how to gain more organic search traffic and achieve higher keyword rankings.

The Main Ingredients

While SEO consulting services vary by firm, there are some essential features typically offered across the board. Strive to have the following SEO consulting services included in the agreement:

  • Keyword Research. The backbone of any good SEO strategy, keyword research involves thorough research to determine relevant keywords that your business can realistically rank for. Relevancy and search volume are two of many aspects of keyword research that you must take into consideration by your SEO consulting services firm.
  • Strategy Development. Once you have identified your keywords, a good SEO consultant should easily be able to create a strategic SEO roadmap to generate the business ranking for these queries. In many cases, strategy development involves significant website architecture work to figure out where each piece of content will fit best on your site. Remember, user experience is critical. Your SEO partner should also ensure that the navigation of your website is straightforward and user-friendly.
  • Content Marketing and Social Media. Once you approve the strategy, your SEO consultant should start crafting high-quality content based on the keywords discovered during the keyword research process. Every piece of existing content, along with new content, must be internally linked to improve the user experience and improve keyword rankings. This process also involves creating new content continuously, such as posting regular blog posts and social media to keep fresh, relevant content on your website and backlinks from other high authority sites.
  • Analysis and Reporting. A true SEO professional should always provide an analysis of your website, and share this reporting information with at least every month. This method allows you to understand how much progress you have made and what still needs to be enhanced.

Are You Ready to Move Forward?

KEO Marketing is a leading B2B and inbound marketing agency that provides award winning SEO consulting services. Contact us today to learn more about how we can help your business achieve its brand visibility and lead generation goals.

Author: Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.