Attention Business Owners and Marketing Managers

Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you. Outbound marketing includes a spectrum of marketing options ranging from mass marketing like radio and television advertising which are typically less… Read More

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement.… Read More

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. It is also important to understand predictions from industry analysts and trends in marketing spend… Read More

The US technology sector is flourishing, and will only continue on an upward trend as tech becomes more influential in people’s lives. In 2015, 6.7 million individuals in the U.S. had jobs in tech, which was an increase of about 200,000 from the prior year. It was the fifth year… Read More

Generating high quality leads and expanding target accounts in a way that generates more sales ready opportunities is more challenging today than ever. That is why successful businesses are leveraging an integrated approach with both inbound marketing and outbound marketing to generate the best results. Inbound marketing, including search engine… Read More

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to… Read More

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message… Read More

Successful marketing depends on personalization. When you develop a deeper understanding of your customers, you can customize communications based on what and how they buy. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define… Read More

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey Your… Read More

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future… Read More