Attention Business Owners and Marketing Managers

The US technology sector is flourishing, and will only continue on an upward trend as tech becomes more influential in people’s lives. In 2015, 6.7 million individuals in the U.S. had jobs in tech, which was an increase of about 200,000 from the prior year. It was the fifth year… Read More

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to… Read More

Generating high quality leads and expanding target accounts in a way that generates more sales ready opportunities is more challenging today than ever. That is why successful businesses are leveraging an integrated approach with both inbound marketing and outbound marketing to generate the best results. Inbound marketing, including search engine… Read More

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message… Read More

Successful marketing depends on personalization. When you develop a deeper understanding of your customers, you can customize communications based on what and how they buy. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define… Read More

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey Your… Read More

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future… Read More

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends  If you own a B2B company, you are familiar with outbound marketing, or the… Read More

Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion. Businesses that use marketing automation have reported a 15%… Read More

ABM, or account based marketing, and key account marketing are terms for similar marketing and sales outreach efforts. Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. However, ABM takes key account marketing to a new level and incorporates additional digital distribution and tracking… Read More