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Most marketers now focus the vast majority of their efforts on digital marketing strategies like paid advertising, search engine optimization (SEO), content marketing, social media marketing, and more. Ask a handful of marketers which method they favor, and you will get answers both in favor of inbound marketing and others… Read More
Any business that is trying to market itself online should have a well thought out digital marketing program and a clear path for implementation. According to a recent report by Smart Insights, about half of marketers have active digital marketing programs but lack a clear plan. The other half is… Read More
KEO Marketing, Inc. announced today it won three 2018 Stevie Awards from the American Business Awards℠. The leading Phoenix B2B marketing agency won marketing campaign of the year awards for creating highly successful lead generation campaigns. Phoenix, AZ, May 09, 2018 –(PR.com)– KEO Marketing, Inc. announced today it won three… Read More
If you are not aware of Google’s local search results, you are missing a powerful opportunity to drive new business. How you leverage local search engine optimization (SEO) can have either a positive or negative impact, depending on how well you control your company’s online reputation. What Is Local SEO?… Read More
B2B marketing companies know that marketing automation is an effective new way to reach customers where and when they begin their buying journey. Today’s savvy customers complete as much as 70 percent of their research before engaging with a salesperson. That means marketing must reach across multiple channels and provide… Read More
New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding a more integrated experience. Here are the top digital marketing trends for 2018. Augmented Reality (AR). Consider how the Pokemon… Read More
When the 1920’s saw the first radio, experts thought it would be the death of newspapers, until television went on to surpass radio. And after all was said and done, now experts are making the claim that inbound marketing strategies are replacing outbound. But as we’re seeing, marketers are learning… Read More
The primary goal of B2B marketing is lead generation. Every year, B2B marketers face increasing demand for more high-quality leads. Many companies are spending more of their marketing budget on lead generation as they struggle to find initiatives that will boost their lead generation results. How can you hit your lead… Read More
To claim the lead in today’s competitive marketplace, you need to leverage disruptive innovation to jumpstart your company down a path towards radical change. Most industries today are experiencing innovation sparked by radical change and disruption in the business environment. These changes and disruptions cause economic shifts that allow new,… Read More
Digital marketing in 2018 is shifting. If you do not stay abreast of the top digital marketing tactics, you risk falling by the wayside. Your customers and prospects demand a more integrated experience across all channels. As such, emerging technologies and digital marketing tactics can help you become more visible… Read More
