Many people think email marketing is dead and has been displaced by “modern” tactics such as text messaging, social media videos, and podcasts. However, they are “dead” wrong because email is still a dominant marketing channel for B2B Marketing. According to Forbes, email marketing delivers a $42 return on investment (ROI) for every dollar spent–…
In 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice. And as a result of the COVID-19 pandemic, companies moved traditional marketing and event budgets online. This meant they had a lot to learn since they had to master digital marketing, social media best…
The marketing world has changed during the past decade, and this is particularly true for last year. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their companies to the next level…
The world changed in many ways last year, and marketing best practices are no exception. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their companies to the next level and are…
Digital marketing is changing the way companies do business. The coronavirus pandemic caused a lot of companies to move their traditional advertising and events online. As a result, digital advertising costs have increased significantly. Many senior managers and in-house staff are unfamiliar with online marketing best practices and need help with strategic planning and implementation….
Digital marketing is constantly changing, and it is difficult for senior managers and in-house staff to be experts in all aspects of marketing. Growing companies need an experienced marketing team to keep up with day-to-day marketing needs, but may not have the resources to hire a senior-level head of marketing. KEO Marketing’s Fractional CMO program…
