Why Hiring a Fractional CMO Is a Smart Marketing Move for Your Company

In 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice. And as a result of the COVID-19 pandemic, companies moved traditional marketing and event budgets online. This meant they had a lot to learn since they had to master digital marketing, social media best practices, email campaigns, content creation, web development, and often business analysis.

Many business leaders and their staffs found it hard to keep up because digital marketing is constantly changing and becoming more sophisticated. They needed a CMO but could not afford to hire one full time. They found that hiring a Fractional CMO was a smart marketing move because they could get an experienced senior-level VP of Marketing or Chief Marketing Officer backed with an expert team for considerably less than it would have cost them to staff an internal marketing department.

KEO Marketing’s Fractional CMO program has proven to be a smart marketing move for many growing companies. For more information, read the article or check out the Fractional CMO offer at KEO Marketing.

Author: Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.