3 Practical Tips for Hiring the Right SEO Firm

We live in a digital age, and as such, we need to tailor our businesses in such a way that they maximize the opportunities presented online. This is where SEO firms come in. These are digital firms that help to make your online content appealing enough to ensure that people keep coming to your site and your business reaps a sale or two in the process. However, not all firms are alike or can do what they claim.

To keep you from spending time and money on a firm that won’t deliver the results you need, here are a few tips that will guide you in hiring the right marketing agency in Arizona:

Interview Several Firms

Hiring an SEO firm is much like shopping for the perfect outfit. You might be lucky and find exactly what you are looking for in the first store you walk in. In most cases, however, you need to shop around for a bit. This is the same with SEO firms. Looking into more than just one firm is an excellent way of finding one that will give you your money’s worth regarding results.

  • Look into the firm’s track record so far.
  • What kind of clients have they served?
  • What has been their success rate thus far?
  • How are they regarding customer service and communication?

Answering these questions will allow you to have a clear picture of what to expect.

Ideally, you want a firm that has worked with clients that are in your company’s industry. You also want to go for one that considers your needs and not a firm that thinks they understand what you need. Lastly, polite customer service never hurt anyone.

Do Your Homework

Before you sign on the dotted line, it is important that you do your research. Apart from looking into their previous work, talk to their references. Looking through the company’s testimonials is helpful but may not give enough information. By talking to referrals, you receive an unbiased view of what the firm’s services are like and what to expect when working with them.

While you are at it, find out a bit about the people that you are likely to be working with. What kind of projects have they worked on? What is their experience. This information can easily be derived from their LinkedIn profiles as well as their profiles on the company’s website. If a firm is unwilling to give such basic information about the expertise of their workforce, then it might be best to steer clear of them.

Good Work Costs Money

We always want to get good quality work, but we are rarely willing to pay for the quality of work we expect. We have to be open to the fact that great work costs money. After window shopping and vetting the firms, you must consider the scope of work you would like done and the financial implications of the work.

Finding the right marketing agency in Arizona can be a rather challenging task. While there are many firms that claim to change your company’s fortunes online, a good number of them may not be able to do even a fraction of what they promise. It is important to vet these firms before hiring them. Lastly, remember that great quality work costs money and that results take a while, often three to four months, before they can be realized.

Looking for better results from your digital marketing program? Contact us for a complimentary digital marketing audit.

Author: Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.