Why It’s a Good Investment to Hire a Digital Marketing Agency

You know you need a solid digital marketing strategy. Your list includes email, SEO, social media, PPC ads, blogging and articles, and other strategies. Digital marketing is a broad strategy that covers a wide range of digital experiences, but it is hard to implement a sound digital marketing strategy without the in-house experience or resources.

It makes more sense to partner with a digital marketing agency that has a team of experts in each area of digital marketing. Here are 10 reasons why hiring a digital marketing agency is an investment worth making.

  1. Focus on growing your business. When you hire a digital marketing agency, you pass the marketing burden on to them. You do not need to involve yourself in the details of digital marketing campaigns. Instead, you can focus on growing your business while your expert marketing team handles all digital marketing strategies necessary for a solid and robust campaign.
  2. Cut payroll overhead. Partner with a digital marketing agency and you need not hire the in-house resources to handle the work. You cut the overhead needed for each expert on your outsourced team and instead pay a single retainer fee. In exchange, you can access a multitude of specialists with in-depth experience and expertise in a range of digital marketing strategies.
  3. Get access to experts. You can access a team of experts who have seen or done it all running extensive campaigns. Enjoy their vast experience, having refined their strategies on other previous campaigns. Capitalizing on their experience for your digital marketing services makes great financial sense.
  4. Get industry expertise. Hire a digital marketing agency with extensive experience in your industry. An agency stays abreast of industry-relevant strategies and changes that can affect your digital marketing campaigns. Who has the staff or the time to keep up-to-date on the details of successful campaigns? Instead, let the experts handle it.
  5. Get new ideas
  6. An agency is scalable. If you need a big marketing push for a new product launch or another marketing strategy, a digital marketing agency can scale their team to meet your needs. They can call on several experts and shift resources to your campaign when needed.
  7. They are results-driven. A digital marketing agency offers measurable results. They stay in business by generating a significant ROI. They commit to optimizing their strategies and techniques to create true results and can change strategies when something is not working. Find a marketing partner with solid case studies of successful campaigns.
  8. Get current marketing tools. A digital marketing agency will have the most up-to-date marketing tools for automation, streamlining, and measurement. Most tools are premium Software as a Service (Saas) products that help you analyze keywords, competitors, search marketing results, and much more. Instead of paying for those services yourself, you get access to them through your digital marketing agency.
  9. They are native ads experts. Native ads are an important piece of your digital marketing strategy. When you partner with an agency, you get access to their native ads experts who can help you craft a successful campaign. Instead of you learning how and where to show native ads, your agency understands the best placement and distribution options.
  10. They are wonderful storytellers. You want an expert who can spin wonderful brand stories and messages across a variety of channels. While you focus on your products or services, your digital marketing agency works tirelessly to spread your message in ways that grab attention and compel action. They are master storytellers who engage your target audience and move them to buy.

Choosing the Best Digital Marketing Agency

The best digital marketing agency is not necessarily the top digital marketing agency. Instead, find the one with the most experience in your industry that generates the best results for their clients.

Avoid digital marketing agencies that tout quick results. Digital marketing is not a sprint, but a steady process best met with consistency and experience.

Interested in learning more? Read more about Digital Marketing Trends For 2018 here. 

Are you ready to hire a digital marketing agency that is truly worth the investment? Look for an award-winning digital marketing agency that generates consistent results for small and medium companies, and some of the largest brands. Contact KEO Marketing for a free consultation.

Author: Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.