92.3 percent of the companies that adopted an inbound marketing strategy showed an increase in website traffic and 40 percent of them saw an increase of at least 75 percent. Inbound marketing for B2B companies is no longer an option; it is an imperative for lead generation.
Inbound marketing reduces costs as well. The cost of 3 out of 4 inbound marketing channels is less than the cost of any outbound marketing channel. On average, businesses save 31% on inbound marketing costs compared to paid search and inbound leads cost 61% less on average than outbound leads.