All B2B marketers want leads—high-quality, excited and engaged leads. How you find those leads in 2018 is not a mystery. Here are the trends to capitalize on to generate high quality leads. Email marketing remains high on the list of marketing strategies that consistently generate a remarkable ROI. In research… Read More

If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting… Read More

Marketing trends emerge on an almost daily basis. Most marketers are constantly tweaking campaigns and altering strategies to take advantage of innovative advances in technology. Just when you think you have the perfect strategy in place, Google, YouTube, or Facebook change their algorithm. Here are top marketing trends to take… Read More

What exactly is account based marketing (ABM) and how does it stack up to traditional or digital B2B lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced account based marketing in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your… Read More

Business-to-business (B2B) companies use a variety of digital marketing strategies and tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of… Read More

HubSpot is the most powerful marketing, sales, and CRM software that features an assortment of tools working together. You can manage and track all efforts along your funnel, through conversion, and post-sale. What makes HubSpot so powerful is its dedication to continual improvement and innovation. Here are 3 innovations coming… Read More

Inbound marketing is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. The result is increased revenue at a lower cost. According to Hubspot.com, 92.3 percent of the companies… Read More

For a blogger, traffic is everything. If the blog is not attracting readers, then there is little chance of drawing prospects to the products page. However, pulling traffic remains a challenge for many bloggers as there are usually hundreds of other bloggers competing for your audience’s attention. How do some… Read More

To use business intelligence for lead generation, you should understand what business intelligence is and how to implement it during inbound marketing efforts. Read More

A fully optimized landing page can help turn leads into conversions, making them a vital part of any B2B company’s website. Read More