Top Sales Trends for 2018
If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting… Read More
Normalization of Digital Assistance
Google reports that voice searches comprise 20% of its mobile queries. And that number is rising. For the 2017 holiday season, Amazon’s best-selling item was its Alexa digital assistant device. As consumers move towards using intelligent digital assistants (IDAs) like Alexa, Siri, and other smart devices, B2B companies need to… Read More
Top 11 AI Applications in Marketing
Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement.… Read More
Account Based Marketing vs. Lead Generation: Which Generates Better Results?
What exactly is account based marketing (ABM) and how does it stack up to traditional or digital B2B lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced account based marketing in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your… Read More
Creating a B2B Digital Marketing Plan
Business-to-business (B2B) companies use a variety of digital marketing strategies and tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of… Read More
Employees’ Top 7 Skills Needed for 2020
As the world careens through the Information Revolution, the gap between people’s current skills and what businesses need is widening. According to the World Economic Forum (WEF), your employees must be able to collaborate, communicate, and solve problems to succeed in the future. The WEF refers to these skills as… Read More
10 Content Marketing Trends of 2017
Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging. By keeping pace… Read More
2 surefire B2B visual content strategies
Companies need to employ smart visual content marketing strategies. Read More
Be sure to update your content with big changes coming to Facebook
Social media serves a number of functions for online marketing, and can operate as a portal additional clients might appreciate. Read More
Which business blog platform is best for SEO?
Recent studies have shown the importance of business blogging, but which platform is best for SEO? Read More