If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting… Read More

Google reports that voice searches comprise 20% of its mobile queries. And that number is rising. For the 2017 holiday season, Amazon’s best-selling item was its Alexa digital assistant device. As consumers move towards using intelligent digital assistants (IDAs) like Alexa, Siri, and other smart devices, B2B companies need to… Read More

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement.… Read More

What exactly is account based marketing (ABM) and how does it stack up to traditional or digital B2B lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced account based marketing in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your… Read More

Business-to-business (B2B) companies use a variety of digital marketing strategies and tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of… Read More

As the world careens through the Information Revolution, the gap between people’s current skills and what businesses need is widening. According to the World Economic Forum (WEF), your employees must be able to collaborate, communicate, and solve problems to succeed in the future. The WEF refers to these skills as… Read More

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging. By keeping pace… Read More

Companies need to employ smart visual content marketing strategies. Read More

The emphasis websites place on generating high-quality content has three different components that aid in lead generation. Read More

Professionals who fail to look at the web from all angles may not see how influential certain types of content are to higher profit margins. Read More