With a return rate of $41 for every dollar spent, email marketing remains one of the digital marketing methods that has the highest return on investment. However, this success depends on opening rates, the number of people from a targeted email marketing campaign opening emails. A business can improve its… Read More

Whenever a new addition is made to the digital marketing toolbox, marketers rush to implement it in their field. But chasing after every shiny new object is not always the best policy. One tried and true marketing channel, email marketing, is still a strong workhorse for connecting with customers if… Read More

According to a survey by eConsultancy.com, brands are failing to retain customers after the point of purchase. The main reason is mistrust. Customers do not feel that the company has their best interest in mind. One of the biggest reasons for what is seen as brand detachment is either too… Read More

Email marketing is one of the most effective ways for B2B businesses to reach customers and prospects directly. It is a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. When you send an email to an inbox, the recipient definitely will see… Read More

Email marketing has remained an effective way for business-to-business organizations to engage with customers. Cutting-edge automation software has taken the guesswork out of knowing when to send emails. Now marketers have the ability to target customers at specific points of the buying funnel. These tips can help your company create… Read More

Email marketing is one of the most popular B2B advertising tactics.  Read More

The increase in mobile devices has taken email marketing campaigns to a new level. Read More

With all of the tools available to internet marketers these days, email might seem like a blast from the past with no place in the modern search engine marketing environment. Read More

Online marketing and corporate presence on social media have changed the way companies market to consumers. Read More

While a company’s most valuable clients might be the ones that have been doing business with you for a long time, it’s essential to keep searching for new contacts. Read More