Email Marketing

Why Account Based Marketing Is So Important in 2022 and 2023

Imagine a football stadium filled to capacity. Somewhere in those 100,000 people, there are 20 people that fit the profile of your ideal customer. You know that if you could get in front of that select group and engage with them, you could probably close a fair number of deals. Finding them is a huge…

Dispelling the Myth: Email Marketing is NOT Dead!

Many people think email marketing is dead and has been displaced by “modern” tactics such as text messaging, social media videos, and podcasts. However, they are “dead” wrong because email is still a dominant marketing channel for B2B Marketing. According to Forbes, email marketing delivers a $42 return on investment (ROI) for every dollar spent–…