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Why Technology Companies Need B2B Marketing Agencies

Why Technology Companies Need B2B Marketing Agencies Just because you’ve got the best tech on the planet or you are the first to market, it doesn’t mean you will rule the world.  Just ask the folks at Pebble Watch, MySpace, AltaVista, Blackberry, or AOL.  To continue to stay relevant, you must evolve to continue to…

Best Website Design Guidelines for a Great User Experience

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers a good experience and thereby…

KEO Marketing Ranks in the Phoenix Business Journal’s Top Interactive Marketing Firms List

Business-to-business lead generation and marketing agency adds 2019 ranking to a long list of recent awards and recognitions. Tempe, Ariz., July 17, 2019 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 29th spot on the Phoenix Business Journal’s annual list of “Top Interactive Marketing Firms.” Published on July 24, the 2019 list…

Three Best Practices for Website Design

Great websites do not happen by accident. A site is successful if it is useful, relevant and converts visitors into customers. As a leading digital marketing agency, we have created many successful websites and have used that experience to create a list of website design best practices. While different web projects each have different needs,…

What to Look for in a Pay Per Click Marketing Agency

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel.  It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex.  There is a multitude of options to choose from…

Account Based Marketing vs. Lead Generation: Which Generates Better Results?

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized…

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