It’s hard to ignore the statistics. Three years ago, only 11 percent of internet users conducted voice searches. Now, that number is well above 40 percent and climbing. In January 2018, users carried out more than 1 billion voice searches and soon enough, experts believe this will be the daily tally. The voice shopping industry,…
The primary goal of B2B marketing is lead generation. Every year, B2B marketers face increasing demand for more high-quality leads. Many companies are spending more of their marketing budget on lead generation as they struggle to find initiatives that will boost their lead generation results. How can you hit your lead generation goals this year with…
KEO Marketing, Inc. announced today it won three 2018 Stevie Awards from the American Business Awards℠. The leading Phoenix B2B marketing agency won marketing campaign of the year awards for creating highly successful lead generation campaigns. Phoenix, AZ, May 09, 2018 –(PR.com)– KEO Marketing, Inc. announced today it won three 2018 Stevie Awards from the…
B2B marketing companies know that marketing automation is an effective new way to reach customers where and when they begin their buying journey. Today’s savvy customers complete as much as 70 percent of their research before engaging with a salesperson. That means marketing must reach across multiple channels and provide educational information to its target…
When the 1920’s saw the first radio, experts thought it would be the death of newspapers, until television went on to surpass radio. And after all was said and done, now experts are making the claim that inbound marketing strategies are replacing outbound. But as we’re seeing, marketers are learning the benefits of integrating both…
Both as marketers and consumers of marketing, we are constantly inundated with imagery and messaging. According to the latest research, it takes outbound marketing teams as many as 21 or more touches to get the attention of potential prospects. This number has risen rapidly in the past decade and, with the growth of mobile- and…
Most marketers now focus the vast majority of their efforts on digital marketing strategies like paid advertising, search engine optimization (SEO), content marketing, social media marketing, and more. Ask a handful of marketers which method they favor, and you will get answers both in favor of inbound marketing and others in favor of outbound marketing….
New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding a more integrated experience. Here are the top digital marketing trends for 2018. Augmented Reality (AR). Consider how the Pokemon Go app made such a…
You know you need a solid digital marketing strategy. Your list includes email, SEO, social media, PPC ads, blogging and articles, and other strategies. Digital marketing is a broad strategy that covers a wide range of digital experiences, but it is hard to implement a sound digital marketing strategy without the in-house experience or resources….
Digital marketing services are a common strategy for today’s most successful B2B companies, yet a large number of these companies commit half-heartedly to executing on their digital marketing strategy, generating less than stellar results. Many companies find time to be the most valuable, and the most scarce, commodity, and marketing takes up too much of…
