Why Technology Companies Need B2B Marketing Agencies Just because you’ve got the best tech on the planet or you are the first to market, it doesn’t mean you will rule the world. Just ask the folks at Pebble Watch, MySpace, AltaVista, Blackberry, or AOL. To continue to stay relevant, you must evolve to continue to…
What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers a good experience and thereby…
Business-to-business lead generation and marketing agency adds 2019 ranking to a long list of recent awards and recognitions. Tempe, Ariz., July 17, 2019 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 29th spot on the Phoenix Business Journal’s annual list of “Top Interactive Marketing Firms.” Published on July 24, the 2019 list…
Great websites do not happen by accident. A site is successful if it is useful, relevant and converts visitors into customers. As a leading digital marketing agency, we have created many successful websites and have used that experience to create a list of website design best practices. While different web projects each have different needs,…
Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex. There is a multitude of options to choose from…
What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized…
Ranking serves as a useful resource for selecting top consultants, published in “2019 Book of Lists” Phoenix, AZ – March 15, 2019 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business Journal for several years running….
Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Based on goals for individual prospects or accounts, companies can communicate directly with specific targets. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services. By aligning your…
Most of you probably already know that search engine optimization (SEO) can increase visits on your website. It also can lead to higher sales and profits, and boost your brand awareness. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant…
Keeping your sale pipeline filled is critical to meeting your revenue goals. It’s a continual process to feed the funnel and it can feel like a grind. While closing sales can be exciting, prospecting, qualifying, and nurturing potential customers can wear you down. That’s why an efficient and effective system for both inbound and outbound…
