The wearable devices market is growing very quickly. Since there is much marketing potential in such devices, marketers would be wise to allocate a small amount of budget now to begin to investigate the possibilities. As the wearable device market grows, marketers will want to add to their strategies for… Read More

KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy, we show you how to create a new mobile marketing strategy or optimize an existing one. The guide is available for free, so go ahead and download it today! Here’s a… Read More

Do buyers using different devices have an identical experience when they land on your website? They definitely should! And as it turns out, making your website mobile-friendly is just one factor of many when it comes to creating a successful B2B mobile marketing strategy. In the latest addition to its… Read More

Google is now showing image thumbnails in the mobile search results for select queries. A recent review by SearchEngineLand.com of Google’s mobile searches revealed that the queries that are affected seem to be product-based queries where the user might find an image of the product useful. Archive studies showed that… Read More

We have discussed the explosion of mobile device usage frequently here, and that huge shift in how people are accessing information will force marketers to change the way they track and connect with their target audiences. Marketers have long known the value of recognizing contacts and users. This is a… Read More

What if you could deliver a truly interactive experience that demonstrated the value of your product or service in a compelling, concrete way? Many B2B brands are making it happen by creating brand-relevant marketing applications that increase engagement and generate leads. To see how it’s done, look no further than… Read More

It is a well-known reality that B2B marketing agencies today must make it a high priority to address the needs of mobile users. But even so, the results of a recent survey exploring mobile users’ behaviors and preferences offers some intriguing and somewhat shocking findings. HubShout recently conducted a survey… Read More

If your sites are not already mobile-friendly, you may now have strong motivation to rectify that problem immediately. That’s because you could soon (if you haven’t already) be getting a notice from Google pointing out that your site hasn’t been optimized for mobile. The notice will also include warning that… Read More

While nobody would dispute the fact that mobile usage has exploded recently, there does seem to be some disagreement (or at least differences in opinion) as to what exactly people do with their time on mobile devices. Several recent studies have found that the overwhelming majority of time on mobile… Read More

Most marketers have long ago realized the importance of mobile-friendly presence by this point, but for those who have been dragging their feet in optimizing their mobile marketing strategy, new data may motivate them to get up to speed quickly. A new report from Criteo entitled “State of Mobile Commerce”… Read More