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Key Marketing Strategies for 2018

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives.

Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives.

A Steady Focus on Video

Some researchers report by 2020, 75% of all online content could be video. Consider how you can use video on different platforms. Ephemeral video content, like on Snapchat or Instagram, takes a different marketing strategy than your high-quality, evergreen content, like webinars and vlogs.

Part of your strategy needs to concentrate on mobile and explainer videos. Since more people are accessing the internet on mobile devices, video is being watched on smaller screens. You need to accommodate mobile techniques into your video marketing strategy in 2018. Explainer videos, on the other hand, are an excellent way to link your platforms. They allow marketers to reach customers and targets through social media and to email pre- and post- purchase with valuable information.

Court Micro Influencers

Micro influencers are bloggers and social media leaders with audiences between 1,000 and 10,000. While that may not seem like a big audience to you, micro influencers have deep, meaningful relationships with their users who rely on them for reviews and suggestions on brands to trust and purchase from.

When you court several micro influencers, you can extend your reach exponentially and engage with their audiences in more organic ways. And their audiences are more likely to respond, ask questions, comment, and share, every marketer’s dream.

Don’t Forget Offline Marketing

Contrary to what some marketers might proclaim, offline marketing methods are not dead. Remember, people trust people, and they’re more likely to buy when they can talk to a real person and touch or hold your product. This holds true for B2B marketers, too.

Pay attention to the more successful offline marketing strategies in the past, and use those to springboard into next year. You may even create a way of reaching your target audience that makes you stand out from the rest and get noticed.

Also read: The State of Digital Advertising: Trends to Watch in 2018


Marketing strategies are ever-evolving, and new technology creates change in the way we draw customers in. Sometimes, it can be challenging to stay abreast of all the changes. Take the above recommendations into consideration when you create your marketing plan for 2018. And don’t forget to include what worked really well for you in 2017 and how it can be adapted to a New Year and new technology. For more information on what you can expect in 2018, download KEO Marketing’s latest guide, “Digital Marketing Trends & Predictions for 2018.”


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.