Digital marketing is shifting focus in 2018 with new trends firing up you will not want to miss. In particular, emerging technologies like augmented reality will play a big role as customers demand a more personalized, integrated experience. Here is a look at augmented reality (AR) marketing and social media. AR-Integrated… Read More

By the end of this year, experts predict that there will be more than 2.62 billion social media users worldwide. For businesses, this is a massive audience that can be easy to track and connect with. But to do so, it’s important to stay up-to-date on the latest trends and… Read More

GlobalWebIndex, offering the most important insights on social media around the world, issued its Q3 2017 report on social media trends to look forward to in the next year. Here is what you need to know. Social Media Engagement The bottom line in social media engagement is if you are… Read More

Twitter is working hard in 2017 and early 2018 to make their API platform infinitely more scalable and ultimately free for individual developers and enterprise level constituents alike. They’re also pushing out both data products and engagement products to help businesses connect to data and customers in real time. Here… Read More

Influencer marketing is a strategy in which industry opinion leaders are used to disseminate information about your business or brand. Opinion leaders, or “influencers,” have built their reputation over the years and are perceived to be more truthful and knowledgeable and as a result, people are more likely to trust… Read More

A study by business solutions provider, Edelman, has shown that company employees are trusted twice as much on social media as the CEO and other senior staff. The average social media user has about 200 Facebook friends and around 70 Twitter followers. Apply these results to a small business with… Read More

Social Media marketing is an important component for business-to-business marketers. Studies by eMarketer.com indicate that over 67% of business-to-business (B2B) marketers around the world dedicate a considerable portion of their budget to social media advertising. While Facebook is popular with retail businesses, research indicates that LinkedIn is the choice for… Read More

According to a recent report from Entrepreneur magazine, Twitter is in the process of changing its character limit from 140 to nearly 10,000. Read More

A recent study from International Data Corporation titled “Social Buying: The Importance of Trusted Networks During the B2B Purchase Process” concluded that 75% of business-to-business (B2B) buyers and 84% of senior level/vice president executives use social media. In addition, B2B buyers most active in using social media to support the… Read More

Here are three inventive ways to give a brand a distinct personality and bring in consumers. Read More