Analytics

Are You Aware of These Google Analytics Changes?

As Google integrates machine learning and AI into each of its products, they aim to deliver better data that informs your marketing across multiple channels. Google’s recent enhancements and updates to its analytics platform will give marketers deeper insight into their marketing campaigns. These enhancements will give you a better understanding of individual customers and…

Google’s Recent Changes to Google Analytics

Google announced recent changes to its Analytics platform. These significant new updates will help marketers learn more about their customers. Google recently said, “Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to measure the full customer journey in all its complexity.” Google Analytics aims…