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Analytics

EXPLORE POSTS BY CATEGORY

GOOGLE ANALYTICS

Google’s Recent Changes to Google Analytics

Google announced recent changes to its Analytics platform. These significant new updates will help marketers learn more about their customers. Google recently said, “Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to measure the full customer journey in all… Read More

Changes in Google Analytics

Are You Aware of These Google Analytics Changes?

As Google integrates machine learning and AI into each of its products, they aim to deliver better data that informs your marketing across multiple channels. Google’s recent enhancements and updates to its analytics platform will give marketers deeper insight into their marketing campaigns. These enhancements will give you a better… Read More

BBloyaltyprogramsareeasytoimplementusingcardssuchasthese.

Why customer loyalty programs for B2B marketing are essential

Loyalty programs for B2B companies can be effective by following four simple steps. Read More

WEBSITE METRICS

The Top Three B2B Website Metrics to Monitor

Many businesses tend to focus their attention on overall traffic to their site when they evaluate the performance of their B2B website. The problem with this method is that when you only focus on the number of visits you are studying only one small bit of information and ignoring data that… Read More

Marketers are spending too much time per week on repetitive work, according to Hubspot.

Marketers spending too much time on data collection

Marketers are spending too much time on mundane responsibilities every week. Read More

HerearethetopseventrendspredictedforBBmarketingin.

The best B2B marketing trends of 2016

These seven marketing trends will help B2B businesses succeed and stay relevant in 2016. Read More

According to Google AdWords, search engine reference pages will now feature only four top and bottom advertisements.

Google set to remove side bar advertisements

Google is set to remove all right hand side ads on search engine response pages around the world. How will this effect your business?  Read More

Hereareafewofthecontentmarketingtrendspredictedfor.

Top 7 content marketing trends predicted for 2016

2016 is predicted to focus more advanced algorithms and aggregated content than years prior. Read More

percentofsurveyedITexecutivesfindtheInternetofThingshelpfultotheirbusiness.

1 in 4 execs say the Internet of Things is proving successful

One in four executives believe the Internet of Things is proving successful in products, services and processes. Read More

KEOMarketingprovidesBBbigdataanalysis.

How to recognize patterns in B2B marketing

New big data tools allow B2B marketing professionals to collect huge amounts of information.  Read More

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KEO Marketing
SERVICES
  • B2B Marketing
    • Integrated Marketing Strategy
    • Inbound Marketing Services
    • B2B Lead Generation
    • Lead Nurturing
    • Account Based Marketing
  • Creative Services
    • Web Design
    • Graphic Design
    • Content & Copywriting
    • Content Marketing
  • BRANDING
    • Corporate Identity
    • B2B Marketing Strategy
    • Public Relations
    • ORM
  • SEARCH MARKETING
    • Search Engine Optimization (SEO)
    • SEM
    • Local Search Optimization
    • Link Building
  • MARKETING AUTOMATION
    • CRM
    • Email Marketing
    • Lead Nurturing
    • Contact Management
    • Lead Scoring
    • Sales Enablement
  • SOCIAL
    • Social Media Management
    • Community Building
    • Influencer Targeting & Outreach
    • Blogging
    • Video
  • MOBILE
    • Responsive Web Design
    • App Development
    • User Experience
  • BUSINESS INTELLIGENCE
    • Integrated Marketing Strategy
    • Conversion Rate
    • Sales Funnel Analysis
    • Lead Attribution
    • Market Research & Analysis
    • Competitive Research
    • Keyword Research & Analysis
    • Analytics & Reporting
  • ADVERTISING SERVICES
    • Pay Per Click Advertising
    • Mobile Advertising
    • Co-Op Advertising
    • Display Advertising
    • Social Advertising
    • Application Advertising
    • Re-Targeting Advertising
    • Real Time Bidding
    • Programmatic Advertising
    • Behavioral Targeting
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