B2B Marketing Strategy: The Complete Guide to Building a Plan That Drives Revenue in 2026
The complete guide to B2B marketing strategy in 2026: how I build, budget, and implement plans that drive revenue for mid-market companies as a fractional CMO.
The 5 Marketing Frameworks Fractional CMOs Actually Use (And When Each One Fails)
The 5 marketing frameworks I actually use as a fractional CMO, when each fits a mid-market B2B company, and the moment each one fails. With a selection table.
How to Write a B2B Marketing Plan in 2026: Step-by-Step From a Fractional CMO
How to write a marketing plan for a B2B company in 2026, step by step from a fractional CMO: the inputs to gather, the decisions to make, and the order.
AI Marketing Strategy for B2B: How a Fractional CMO Builds One Without Blowing Up the Team
How a fractional CMO builds an AI marketing strategy: where AI changes the strategy itself, where it only speeds production, and what to do first.
What a B2B Marketing Plan Should Include: The 9 Components (With Template)
The 9 marketing plan components every B2B plan needs, in the order I build them, plus the one-page marketing strategy template I use with leadership teams.
Inbound & Outbound Marketing Trends for 2019
When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing and ABM (Account Based Marketing)….
How 3 Exponential Technologies Will Impact Your Marketing in 2018
Until the last few decades, the most advanced calculating mechanism in the world was the human brain. However, we have created technologies that could quite possibly make the human brain by itself obsolete. MIT Press defines the technological singularity as “the idea that…ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological…