Cost Per Experiment

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Cost Per Experiment: Your New Go-To Metric for Effective Marketing

The next time you hear about a billion-dollar IPO remember this: all great business innovations start with a proof of concept. The world is changing at an ever-accelerating rate.  This pace of change necessitates being agile and experimenting to find new solutions. Jeff Bezos likes to say, “Our success at Amazon is a function of…

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