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Normalization of Digital Assistance

Google reports that voice searches comprise 20% of its mobile queries. And that number is rising. For the 2017 holiday season, Amazon’s best-selling item was its Alexa digital assistant device. As consumers move towards using intelligent digital assistants (IDAs) like Alexa, Siri, and other smart devices, B2B companies need to rethink their digital marketing strategies…

Top Sales Trends for 2018

If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting Imagine how many cold calls…

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