B2B Content Marketing in 2026: The Strategy That Earns AI Citations, Rankings, and Pipeline
The B2B content marketing strategy I use to earn AI citations, rankings, and pipeline for clients when publishing volume no longer wins. Read the playbook.
Content Marketing ROI: The 7 Metrics That Prove Content Drives Pipeline (Not Just Traffic)
How I measure content marketing ROI for B2B clients: the 7 content marketing metrics that prove pipeline influence, and what to stop reporting.
12 B2B Content Marketing Examples That Actually Generated Pipeline (And Why They Worked)
12 B2B content marketing examples that actually generated pipeline and AI citations, with the mechanism behind each one so you can build your own.
The B2B Content Audit: How to Find the Content Costing You AI Visibility (Checklist)
The content marketing audit checklist I run before publishing anything new: Search Console filters, keep/merge/cut rules, and the pages draining AI visibility.
SEO and Content Marketing Are One Discipline Now: How Query Fan-Out Changes What You Publish
Query fan-out changed what gets cited. Here is the SEO content marketing strategy I use to publish for AI sub-questions, with the data from our own posts.
Normalization of Digital Assistance
Google reports that voice searches comprise 20% of its mobile queries. And that number is rising. For the 2017 holiday season, Amazon’s best-selling item was its Alexa digital assistant device. As consumers move towards using intelligent digital assistants (IDAs) like Alexa, Siri, and other smart devices, B2B companies need to rethink their digital marketing strategies…
Top Sales Trends for 2018
If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting Imagine how many cold calls…