Any company today faces the all-important question of how do we generate high quality leads to fill our business pipeline? To answer this question, we can take a variety of approaches. There are strong Inbound and Outbound marketing strategies but today, I’d like to highlight one effective Outbound marketing strategy: account-based marketing (ABM). What is…
It’s hard to ignore the statistics. Three years ago, only 11 percent of internet users conducted voice searches. Now, that number is well above 40 percent and climbing. In January 2018, users carried out more than 1 billion voice searches and soon enough, experts believe this will be the daily tally. The voice shopping industry,…
The primary goal of B2B marketing is lead generation. Every year, B2B marketers face increasing demand for more high-quality leads. Many companies are spending more of their marketing budget on lead generation as they struggle to find initiatives that will boost their lead generation results. How can you hit your lead generation goals this year with…
B2B marketing companies know that marketing automation is an effective new way to reach customers where and when they begin their buying journey. Today’s savvy customers complete as much as 70 percent of their research before engaging with a salesperson. That means marketing must reach across multiple channels and provide educational information to its target…
When you think of top strategies of successful B2B marketing companies, you may think of direct, outbound tactics like traditional advertising or telemarketing. The purpose of outbound marketing efforts is to be compelling and engaging so your target audience reaches out to you. While these strategies have a place in your marketing mix, B2B marketing…
