Account Based Marketing

Sign up for our Blog to remove the guesswork from your marketing strategy.

EXPLORE POSTS BY CATEGORY

Account-Based Marketing: The Complete Guide to ABM Strategy, Tactics & ROI

Author : Sheila Kloefkorn Published :

Traditional B2B demand generation casts a wide net, generating thousands of leads while struggling to convert the high-value accounts that drive meaningful revenue. Enter account based marketing—a precision-targeted approach that flips the funnel, treating individual accounts as markets of one. According to Gartner’s ABM research, organizations implementing account-based marketing strategies report higher win rates, faster…

Read More >

How to Measure ROI in Account Based Marketing: Statistics and Benchmarks

Author : Sheila Kloefkorn Published :

Account based marketing programs demand significant investment in technology, content, expertise, and coordination. Executives rightfully ask: what return justifies this resource allocation? Understanding how do you measure roi in account based marketing requires comprehensive frameworks capturing account value, relationship quality, and strategic positioning beyond simple cost-per-lead calculations. The ROI Calculation Framework Traditional marketing ROI formulas…

Read More >

Account Based Marketing Metrics: KPIs and Attribution Models for ABM Success

Author : Sheila Kloefkorn Published :

Traditional marketing metrics—impressions, clicks, MQLs—fail to capture account based marketing effectiveness. ABM demands account-level measurement frameworks tracking engagement depth, relationship progression, and revenue impact. According to Gartner’s ABM benchmark research, programs allocating 32% of marketing budget to ABM achieve higher pipeline lift than those investing only 21%. But budget allocation alone doesn’t guarantee results—measurement determines…

Read More >

Account Based Marketing Tactics: Personalization Strategies That Convert

Author : Sheila Kloefkorn Published :

The difference between account based marketing that drives pipeline and ABM that wastes budget comes down to tactical execution. Strategy identifies which accounts to target. Tactics determine how effectively you engage them. According to Gartner’s ABM personalization research, personalization that demonstrates you can help customers increases high-quality purchase likelihood by 9%. Yet 79% of marketers…

Read More >

Account Based Marketing Strategies: Building Your B2B ABM Framework

Author : Sheila Kloefkorn Published :

Traditional demand generation operates on a simple principle: generate volume, qualify leads, pass to sales. This approach made sense when customer acquisition costs were low and buying cycles were straightforward. But account based marketing for b2b flips this model entirely—targeting specific high-value accounts with personalized campaigns rather than casting wide nets hoping for qualified leads….

Read More >

Account Based Marketing vs. Lead Generation: Which Generates Better Results?

Author : Sheila Kloefkorn Published :

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized…

Read More >

Account Based Marketing Services for B2B Companies

Author : Sheila Kloefkorn Published :

Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Based on goals for individual prospects or accounts, companies can communicate directly with specific targets. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services. By aligning your…

Read More >

Ready to discuss your project?

Request an Audit