The internet put information at our fingertips. It changed the way we find and buy things and the way we communicate. It almost seems hard to remember when we didn’t have a cell phone in our pockets or purses that connected us to this treasure trove. The next phase of technology change… Read More

Keeping your sale pipeline filled is critical to meeting your revenue goals. It’s a continual process to feed the funnel and it can feel like a grind. While closing sales can be exciting, prospecting, qualifying, and nurturing potential customers can wear you down. That’s why an efficient and effective system… Read More

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. If you are looking to increase the effectiveness of your marketing efforts and improve the quality and quantity of sales opportunities this overview is for… Read More

The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. Leveraging outbound and inbound marketing will give your brand visibility against your competition, and position you in front of prospects who are looking for your services, or who need you… Read More

Generating high quality leads and expanding target accounts in a way that generates more sales ready opportunities is more challenging today than ever. That is why successful businesses are leveraging an integrated approach with both inbound marketing and outbound marketing to generate the best results. Inbound marketing, including search engine… Read More

PHOENIX, Ariz., August 2, 2016 – KEO Marketing, a full-service business-to-business (B2B) marketing agency, has selected Sarah Hobin as a new account director and content strategist. In this position, Hobin will provide strategic account leadership for KEO Marketing clients. In addition, Hobin will conduct client-agency meetings, oversee client programs and… Read More

The Phoenix Business Journal just named KEO Marketing as a Top Web Design Firm for 2016. You can download the complete list at the Journal’s website and learn more about how the publication ranks local firms. We couldn’t be more honored to receive this recognition! KEO Marketing has a history… Read More

You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. Being a part of the influencer’s network can boost your company’s exposure and lead-generation. Thus influencer… Read More

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. Smart phones are the most popular, but tablets are catching up very… Read More

An effective marketing strategy begins with creating a solid and well-thought-out budget. Proper allocation of dollars based upon fixed and variable costs as well as growth in tactics and programs will help prevent the negative impact of overspending. When assembling a strategy, many companies like to consider at least three… Read More