Account Based Marketing

Account Based Marketing vs. Lead Generation: Which Generates Better Results?

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized…

Account Based Marketing Services for B2B Companies

Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Based on goals for individual prospects or accounts, companies can communicate directly with specific targets. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services. By aligning your…