As your leads and prospects continue to grow, your business will requires a system to make sure that you are spending time with your most valuable prospects. With the help of lead scoring, you will be able to organize and manage the flow of prospects from your marketing efforts.
On a daily basis, your company receives new leads and prospects through multiple channels. Instead of chasing after each of these, a lead scoring system will help you to organize them based on priority of pre-defined criteria. Through best practice lead scoring and segmentation, such as company, job title, location, budget, timeline and revenue size and more, you can identify your ideal buyers and make the most of your marketing and sales efforts.