Advertising, or outbound marketing, used to be all the rage. Now, the game has changed, and businesses are focusing on content marketing instead. To succeed in today’s environment, you need an inbound marketing strategy in place and to create valuable content that will appeal to your audience.
A content marketing strategy, or an inbound marketing strategy, is a plan you have in place for the creation and promotion of content, which is comprised of writings, videos, photos, slideshows, infographics, and more. Depending upon your B2B goals, your content marketing strategy may include:
KEO Marketing, an award-winning digital marketing agency, will guide you in constructing an inbound marketing strategy that is relevant to your business and will attract your target demographic. Through the creation and promotion of content, you will: